VIDEO: Pure X - "Easy"

Don't Feel Nothin'Pure X's new video for "Easy" came out yesterday. It features some friends of theirs who are in the Austin hardcore S&M scene. Which brings up the larger issue...

...which is: there exists an Austin hardcore S&M scene?? Weird.

Conceptually the imagery for the song works well, making the clear connection to the lyrical message of numbness and apathy, pain and pleasure.

On a separate note, check out Pure X's recent feature in the NY Times. Whaaat. These three guys are some of the best people one could hope to meet, and it is so real to see them being loved on an even grander, highly publicized scale.

Spread the love for Pure X.